This week we received a letter from Steve Fechheimer, the CEO at New Belgium Brewing asking us, and in essence asking you, “to help rewrite our history while we still can,” by petitioning US legislators to address the “climate crisis” in the next COVID-19 stimulus plan.
New Belgium Brewing has long advocated for more sustainable practices and the kind of environmental stewardship that can make for a better world.
And Fechheimer took the observance of International Beer Day (yeah, that’s a thing) to express his concern, that even in this age of an unprecedented pandemic, climate change is also threatening the world…and needs to be addressed.
In his letter, Fechheimer asks us to imagine a world where your favorite six pack no longer cost $10, but maybe $100 dollars. He argues that climate change could lead to global agricultural disruptions that will send prices of products like coffee, rice, flour…and beer… to soar.
“We are calling on Congress to marshal the power of the economic stimulus now to make unprecedented progress in confronting climate change. We’ve already spent trillions to spur recovery from COVID-19.”
“Shouldn’t we spent the next phase in a way that addresses the biggest looming economic disaster of all? The chance to leverage one crisis to avoid another is staring us right in the face and it would be near criminal for officials of either party to ignore it.”
“Make no mistake, the climate crisis is an economic crisis far greater than the one we’re experiencing now, with even greater consequences for marginalized communities already suffering.”
New Belgium’s flagship Fat Tire Ale is now 100 percent certified carbon neutral. It’s America’s first and only nationally distributed beer to have earned that worthy distinction.
And further reinforcing the brewery’s commitment to addressing the climate crisis, New Belgium Brewing has vowed to achieve carbon neutrality by 2030.
All image credits: New Belgium Brewing