(Courtesy Natural Light)

Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer, instantly becoming a hit at colleges across the nation.

In 1995, Natural Ice debuted, featuring a higher ABV that quickly made it America’s best-selling ice beer.

In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager”. With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.

And now “Natty Light” is helping people this summer who may have been the victim of a particularly insidious con –  vacation rentals that promise visitors ‘lots of natural light –  but when they arrive there’s no Natural Light in the fridge.

This is so “not right” and yet this deceptive advertising still goes on.

It only takes a quick online search of “natural light” and “vacation rental” to see thousands of results*** RIGHT NOW. Some so audacious in their misdirection as to put it in the title of the listing.  

To stem what has fast become a national crisis, Natural Light has secured the legal services of Mo Biers & Associates**, who insists that that you have the “Right to Natural Light,” and a claim has been filed against the false advertisement of natural light.

**No, Mo Biers isn’t a real lawyer, and no, he didn’t pass the bar exam. You can tell because he can’t go five minutes at a party without talking about taking the bar exam.

*** Source: Google search. 

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Natty Light has run several fun promotions over the years, and no matter how you feel about the brand, you’ve got to admit they’ve absolutely nailed the “college grad meets slacker zeitgeist,” and deserve huge props for targeting their core audience.

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