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The legendary Dick Vitale chills with a Coorsicle: Courtesy Coors Light
We cover beer marketing extensively ay American Craft Beer. From fun commercials to consumer contests, how you market your beers matters.
And now the Effie Awards, a highly regarded industry competition that recognizes the most effective marketers and campaigns each year, has named Molson Coors as the #1 Marketer in the US, thanks to its creative efforts on behalf of its Coors Light, Miller Lite, Blue Moon, Coors Banquet and Simply Spiked brands.
It’s Molson Coors’ best showing in the Effies, having won numerous gold and silver awards in recent years. But this year, Molson Coors received seven Effie awards, making it the top company in 2024’s results beating out McDonald’s (2) as well as Fox Corporation and Kraft Heinz Company which tied for third.
“At Molson Coors, we love creativity, and we love it even more when it sells more of our beverages,” Sofia Colucci, Molson Coors’ chief marketing officer told Beer & Beyond…
“We’re proud to be recognized for creating effective memorable campaigns that have done just that. “We have the best minds in the business working for Molson Coors, and the most creative agencies bringing ideas to life. These awards are for all of them as much as the company.”
(High Stakes Beer Ad: courtesy Molson Coors)
Molson Coors’ hilarious “High Stakes Beer Ad,” which pitted Miller Lite and Coors Light up against each other and marked its return to national Super Bowl advertising after 30 years, won two gold awards (in the Beverages/Alcohol and Media Innovation & New Channels categories) and two silvers (Seasonal Marketing and Media Idea).
Other Molson Coors work was recognized, as well.
- Simply Spiked Peach’s “Juicy Calls” program won bronze in the New Product or Service category
- Coors Light’s Coorsicles took bronze in the Seasonal/Event category
- Coors Banquet’s Protect our Protectors program won bronze in the Social Good Brands category
The honors come as Molson Coors has launched big programs in 2024, most notably with Coors Light’s Chill Train and Chill Amplified work and the return of Miller Lite’s heralded All Stars campaign, renewing the debate of “tastes great, less filling.”
“Our teams do a great job with big swings and with really strategic programs that tap into our consumers’ passion points,” Colucci added. “To know they’re effective means we’re doing our job right.”
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