Critics Applaud Molson Coors’ First Super Bowl Beer Ad In 33 Years

After being locked out of the Super Bowl for more than three decades Molson Coors delivered a commercial that beer fans and media pundits are still talking about.

The uber-entertaining beer ad was positioned as the ultimate contest between Coors Light and Miller Lite. But Molson Coors’ turned the contest on its head in the spot’s final moments when Blue Moon beer made an unexpected and ultimately winning appearance.

Blue Moon immediately became a top-15 trending topic on Twitter and the clever ad emerged as one of the top-ranked of the game by outlets ranging from the Washington Post and CBS to top advertising trades…

• Ranked as the top beer commercial by Ad Age and Adweek (the only beer brand in Adweek’s top 10)
• Earned near-perfect 4.5/5 by Ad Age, highest among beer ads
• The top ad overall, according to Axios
• A top 5 ad, according to Adweek, CBS, the Washington Post and VinePair
• A top ad, according to NPR’s “Pop Culture Happy Hour” podcast

And the media pundits were all about it….

• CBS: “This is one of the few commercials that teased something fun weeks before the game and actually delivered.”

• Chicago Tribune: “A high-stakes beer ad triumphs…somehow the big reveal got the laugh it needed, and the commercial served as a micro-action-comedy unto itself.”

• Forbes: An “epic Super Bowl surprise.”

• Beer Business Daily: “arguably nobody got more bang for the buck than Molson Coors”

• Adweek: “A killer return to the Big Game for Molson Coors” and “A high-octane spot (with) a winning twist…one of the most effective ads of the night.”

• Ad Age: “Blue Moon hijacking the ad at the end – frankly it’s perfect. This is one of the more impressive campaigns of this Super Bowl season.”

“The decision to bring in Blue Moon at the last moment settled what would have been an impossible decision between Molson Coors’ top two light beer brands,” Michelle St. Jacques, Molson Coors’ chief marketing officer told Beer & Beyond, “so we brought in an unexpected powerhouse with Blue Moon.”

###

Want more on Super Bowl LVII  beer ads?

MOLSON COORS BEER ADS RETURN TO SUPER BOWL

ANHEUSER-BUSCH FEATURES 4 NEW BEER ADS AT SUPER BOWL LVII

HEINEKEN 0.0 SUPER BOWL AD STARS PAUL RUDD AS ANT-MAN

 (All image credits: Molson Coors)