Molson Coors is call these frozen non-alcoholic treats “Coors-icles” and they’re just in time for March Madness.
Here’s the deal…
On March 14 Coors Light, the third bestselling beer in the US, announced the debut of a March Madness essential, Coors-icles, non-alcoholic beer-flavored popsicles to make sure fans stay chill during a month of busted brackets, buzzer beaters and nail-biting stress.
It can hard to keep your cool when your bracket goes up in flames so you’re gonna need these frozen beer-flavored treats to stay chill…
“Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill,” said Marcelo Pascoa Vice President of Marketing for the Coors Family of Brands…
“We’re making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle.”
The Coors-icle, intended for consumers 21+, (although we do wonder why since they don’t contain alcohol) is inspired by the flavor and refreshment of an ice-cold Coors Light, and available for a limited time during the tournament season.
To purchase your own 6-pack of Coors Light Coors-icles, visit shop.coorslight.com.
And starting now, Coors Light will release a limited number of Coors-icles through March 24, every weekday at 12pm EST, while supplies last.
Coors Light Coors-icles will also be available at more than 800 bars nationwide throughout the college basketball tournament, so fans can crack open a really cold one while they watch the games.
Passionate fans nationwide can also enter for a chance to win a 6-pack of Coors-icles at CoorsLight.com/Coorsicles, and 100 lucky winners will be chosen on April 4 after the championship game.
Coors Light is also celebrating the tournament season by teaming up with Dick Vitale, one of the most iconic sportscasters in college basketball for a new TV spot which will air during March Madness across TV and prominent social and digital channels.
“For more than 40 years, I’ve been known for my enthusiastic, passionate, sometimes controversial—but never boring—style,” said legendary college basketball analyst Dick Vitale. “This March, when everyone is screaming their lungs out over a little game, the Coors Light Coors-icle is here to provide some chill.”
(All image credits: Coors Light / Molson Coors)