Kellogg’s And UK Craft Brewer Launch Beer Made With Rejected Cornflakes

Who knew that there was such a thing as ‘rejected cornflakes’ to begin with? But as long as they’re put to good use (and a beer is good use) we’re more than okay with it.

‘Rejected cornflakes’ are bits of cereal that are either too big, too small or overcooked to make it through quality control.

And rather than discard them the UK arm of the cereal giant has partnered with Seven Bro7hers, a Manchester-based craft brewery to brew Throw Away IPA, a 5% ABV India Pale Ale that swapped out around 30% of the usual mash bill for cornflakes.

No strangers to brewing with cornflakes (sometimes we just can’t make this stuff up)  Seven Bro7hers was first approached by  Kellogg’s earlier this year when the brewer teamed up with BrewDog Manchester to make a cornflake milkshake IPA.

According to Kate Prince, Kellogg’s Corporate Social Responsibility Manager for in the UK, the cereal giant, who’ve already reduced food by 12% this year, is on a mission…

“Kellogg’s is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet…And always exploring different and sustainable ways to reduce food waste in its factories.”

Seven Brothers’ Alison Watson concurred…

“Seven Brothers Brewery is delighted to be working with Kellogg’s on a project which uses edible but not-sellable cereal….Kellogg recognizes that it has an important role to play in reducing food waste, and that includes finding uses for edible food that doesn’t make it into the cereal box.

Seven Bro7hers plans to release three beers using the discarded cornflakes including a hoppy IPA which will be launched this month.

London brewer Toast Ale was one of the first breweries to start adding surplus food into the brewing process. The brewer, which has since launched in the US, uses leftover bread to produce its range of beer.

And apparently Kellogg’s isn’t done working with brewers…

According to the Drinks Business “Kellogg’s has also launched a brewing project in New Zealand, teaming up with Auckland-based Hallertau to brew a limited-edition Crunchy Nut-inspired beer.”

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