The Beer Spa by Snug, a new wellness spa offering therapeutic beer bath treatments, is opening in Denver’s Five Points neighborhood next week.
The spa includes four private Beer Therapy Rooms and a high-tech relaxation lounge, complete with a ten-tap self-pour taproom. (Yes!)
Denver’s first ever beer spa was founded by husband-and-wife team, Jessica French and Damien Zouaoui, who embarked on a 14-month journey through 25 countries in search of innovative business concepts.
It was in Poland, where they happened upon a modern wellness space that combines a day spa and a taproom into one. And the entrepreneurial couple decided to bring that concept back to Denver, a beer-friendly city if ever there was one.
Each Beer Therapy Room features a cedar hot tub for hops, barley, and herb-infused hydrotherapy treatments, as well as an infrared sauna, rain shower, and relaxation deck. Beer Therapy Rooms can be reserved for one or two people per session and are available for 60-minutes at a time.
And even better, Beer Spa by Snug also features a state-of-the art self-serve taproom…
With the iPourIt self-pour system, guests can use RFID technology to pour and refill beverages on their own, serving as little or as much as they please. Insulated tumblers will be provided for use throughout the taproom and spa and a $10 tap wall credit is included with each Beer Therapy Room reservation.
“Self-serve is the future and allowing customers to tap an RFID card and taste yummy beers at their leisure is such a cool thing,” said Zouaoui. With iPourIt, we can see exactly how much is left in each keg and scan guests’ driver licenses for quick check-ins. It’s an amazing technology and will allow us to rely less on staffing, as well as reduce overhead in the long run.”
The self-serve taproom will showcase local Denver breweries with a monthly tap takeover program. Ratio Beerworks, which is located just a couple blocks away, will supply both the six beers on tap and the hops and barley used for the soaking baths for the first month.
With COVID-19 continuing to lurk around, spa rooms and equipment are carefully cleaned and disinfected between uses to ensure the safety of guests and staff.
And when you’re traveling in Europe there’s also this…