AC Golden Brewing, part of Molson Coors’ ‘craft’ arm is making it easier to find some of its rarest beers.
For the first time, Barmen Pilsner, the notoriously scarce German-style Pilsner brewed by AC Golden, will be available outside of its purposely small on-premise footprint.
The beer is part of the new Golden Trilogy Pack, a variety 12-pack rolling out this month in Colorado. Joining Barmen in the historic 12-pack are two other Coors lagers, both with interesting histories rooted in scarcity…
In the world of scarce beers Barmen Pilsner, an homage to Adolph Coors’ hometown in what used to be called Prussia, entails an entirely new level of scarcity.
Just a few hundred barrels of Barmen Pilsner are produced annually for about two dozen on-premise accounts, all located in Colorado, Coors says.
And as Beer & Beyond explains, “each account pledges to serve the Pilsner in special glassware, employing its signature seven-minute pour, creating a thick head, foam lacing on the glass and a unique drinking experience reminiscent of its old-world heritage.
Batch 19 was created by Adolph Coors, banned by Prohibition and it’s recipe lost for decades. A century later the beer’s recipe was rediscovered in one of Adolph Coors’ logbooks and returned to store shelves for a five year run which ended in 2015. But in May 2020 AC Golden Brewing started brewing it again.
Pouring a dark copper color and sporting a full white head, Batch 19 is a naturally filtered and unpasteurized, 5.5% ABV Lager which the brewery describes as having “a smooth, medium body with a crisp finish.
Coors Banquet, which was born in Golden, Colorado in 1873 and is brewed there exclusively to this day, has long embraced its western roots. And due to its uber-limited distribution, what was Coors original recipe lager, (which received its “Banquet” moniker from miners back in the day who considered it a fancy beer) has been smuggled all over America.
By the late 1960s, its scarcity helped cement the beer’s cult status. According to Thrillist, “Eisenhower and Gerald Ford packed it aboard Air Force One, and Ford had it served at the White House mess every Thursday.”
“When we first introduced the idea of a variety pack featuring Coors Banquet paired with Batch 19 and Barmen, the response we received was so big we knew we had to do it,” she says. “These three beers all have an amazing heritage story that all tie back to the Golden brewery said Meagan Nelson, associate marketing manager for AC Golden…
Everyone loves these beers, especially brewery employees in Golden. They’re too good not to share with other people,” David Coors, Molson Coors’ vice president of next generation beverages added. “They all speak to the Coors heritage and history differently, uniquely and beautifully.”