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(Courtesy Coors Light)
It’s been a very stressful year thanks to COVID-19, and many homebound Americans have eased their pandemic anxieties by shopping for kitchen gadgets or exercise equipment that they probably never needed.
According to WalletHub, 43% of Americans have participated in “comfort buying” as a way to relieve stress and boredom due to social isolation.
But now one year in, these objects that many thought they couldn’t live without, are sitting in the corner collecting dust and cluttering up homes.
So to restore a little ‘Feng Shui’ to that upsetting situation, Coors Light, which bills itself as the beer made to chill, is taking that clutter off your hands in two American cities, and replacing it with cases of beer this weekend…
Here’s how it works:
- GO to The Battery in Atlanta, GA or Allegiant Stadium in Paradise, NV on Saturday March 20th from 1-5pm local time. Fill your trunk with anything you’ve amassed and want to purge
- COORS LIGHT WILL WEIGH your unwanted stuff as you drop off the memories of being stuck at home
- TRADE in the weight equivalent of your pandemic purchases for rebates for up to two cases of Coors Light
- FEEL good that your trash is someone else’s treasure. Coors will donate to local charities in each city
“People bought a whole bunch of stuff to help them chill out throughout the pandemic. We’ve all bought more bread makers, ring lights and tie-dye kits than we know what to do with. And a year later, you don’t need a bunch of stuff to chill,” says Marcelo Pascoa, Vice President of Marketing at Molson Coors.
“Spring is here, the March Hoops tournament is back. Whatever chill means to you, we want people to trade in unloved purchases for Coors Light. We’ll weigh your smoothie blender or bicycle and give you its weight equivalent in cases of beer.’
According to VinePair “donations from 10 to 20 pounds will qualify for a maximum $10 rebate that can be traded for a 12-pack of brews. Those from 10 to 20 pounds are eligible for a maximum $25 rebate, which is enough to score a 30-pack. If you give 30 pounds or more, you’ll be given a $50 rebate, equal to two 30-packs.”
For those of you in Georgia and Nevada who are already loading up the car, Coors Light has composed a list of items that are particularly helpful.
And no used underwear. Please, have some pride.
