Coors Light Beer Introduces Thermochromic Nail Polish

, Coors Light Beer Introduces Thermochromic Nail Polish

Did you know that Coors Light beer cans feature a special technology that allows the mountains in its logo to turn blue when the beer is chilled? And now with the holidays coming, the popular beer brand is extending this unique feature to a nail polish that changes colors depending on the temperature.

We’re not sure the world was asking for this…but okay.

, Coors Light Beer Introduces Thermochromic Nail Polish“Coors Light is best served ‘As Cold As The Rockies’ and consumers love when the mountains turn from gray to blue when the beer is cold enough to drink, says Ashley Kozanda, associate marketing manager for Coors Light told Beer & Beyond. “But what if you’re holding a pint glass? Chill Polish lets you know.”

Fashionable and functional (we guess), and on sale now for $7 at Coors Light’s online shop.  Coors Light Chill Nail Polish is made in partnership with Le Chat Nails, and batches of the thermochromic nail polish will drop every Tuesday at 10am through Dec. 13, while supplies last.

“This holiday season Coors Light is bringing chill right to your fingertips,” Kozanda says.

Running through Dec. 15, the brand is also giving fans a chance to win Chill Polish, along with a Coors Light pint glass and fingerless mitt for showing off those nails!

“Chill Polish is a fun way to get people excited about the brand during the holiday selling season in a way that’s unique to Coors Light,” Kozanda added…

“By inserting itself in the conversation in a fun and expected way, Coors Light is offering yet another great example of not following the same old playbook that beer brands tend to use,” she says. “When people wear Chill Polish, it’ll remind them to drink Coors Light. And it’s a great reason to try Coors Light if they haven’t already.”

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Want more fun Coors Light moves?

COORS LIGHT INTRODUCES COOLING ROOFTOP BILLBOARDS

COORS LIGHT CELEBRATES MARCH MADNESS WITH BEER LOLLIPOPS

COORS LIGHT TO PHASE OUT PLASTIC BEER RINGS

(Image credits: Coors Light)

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