Budweiser’s Reserve Copper Lager will making a star appearance at the Academy Awards, when Charlize Theron takes on all-comers in rowdy bar, set to a Run DMC soundtrack
Here’s the deal…
It appears that Big Beer’s star-studded beer campaigns are continuing at Anheuser-Busch.
For the Super Bowl the world’s largest brewer paired Jeff Bridges as the Dude and Sarah Jessica Parker as Carrie Bradshaw from Sex in the City to hype Stella Artois. And Zoe Kravitz took to Hawaii to invite us to drink sensually in an ASMR Michelob Ultra that people are still talking about…
And now Anheuser-Busch is set to unleash a little more star-power, this time during the Academy Awards broadcast (Feb 24) with one of Hollywood’s biggest stars
Set To Run DNC’s Tricky Charlize Theron takes on a bar full of men in in a series of games in a spot promotes the brand’s Reserve Copper Lager a limited edition Amber Lager that was aged om Jim Beam bourbon barrel staves
And while her appearance in the Anheuser-Busch spot might not rise to the heights of her performance as the post-apocalyptic road warrior in the most recent Mad Max, it’s still tons of fun watching Charlize Theron kicking ass in style…
According to AdAge, “Budweiser has not run an Oscars ad since 2005, but AB InBev appeared in the show from 2015 to 2017 with ads for Stella Artois. In 2016, the brewer also ran an ad for Bud Light.”