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Sex and the City meets The Big Lebowski in a Super Bowl spot to help end a global water crisis.
Here’s the deal…
With Super Bowl Sunday nearing all the Big Beer companies have begun showcasing their commercials…And Stella Artois is pairing two legends The Dude and Carrie Bradshaw this Super Bowl Sunday in an effort that’s not just about beer…
The two iconic characters will make their first appearance together during the Big Game, in a spot that encourages viewers to reach for a Stella instead of their “usual” drinks (The Dude drinks White Russians, Carrie Bradshaw prefers a Cosmo) and help end the global water crisis as part of the brand’s long-standing partnership with Water.org.
More than 844 million people around the world are living without access to clean water and Stella Artois, Water.org, Sex and the City’s Carrie Bradshaw and The Dude from The Big Lebowski are all about putting an end to that and here’s how you can help…
For a limited time, every Stella Artois sold triggers a donation to Water.org to help provide access to clean water for someone in need…
- Every six-pack sold gives access to 6 months of clean water for one person in the developing world.
- Every twelve-pack sold gives access to 12 months of clean water for one person in the developing world.
- Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.
This from actor Jeff Bridges who will forever be “The Dude” as far as we’re concerned…
“What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact… and that’s something The Dude would abide, man.”
And holding her ground with “The Dude” actress Sarah Jessica Parker echoes Jeff Bridges’ sentiments…
“What a joyful experience it’s been to collaborate with Stella Artois on bringing Carrie back for a good and important cause…It is my hope that these two worlds colliding will inspire people everywhere to switch up their drink for a Stella and join us in helping end the global water crisis.”
American Craft Beer participates in this program every year and we hope that my you’ll join Stella Artois and Water.org in this year’s Pour it Forward campaign…
