If you think the beer biz is slowing down any while America celebrates its Independence…think again. Because while you were setting off all those illegal firecrackers, a major beer international just scooped up another London craft brewery and Brooklyn Brewery is in the mix.
Carlsberg UK, a division of the Belgium-based brewing giant, has announced that they’ve acquired London Fields Brewery the first commercial brewery to open in Hackney (a borough of London) since the 19th century.
And even more interesting is the news that London Fields will operate independently as part of a joint venture between Carlsberg and Brooklyn Brewery (whose beers Carlsberg has been distributing in the UK since October 2016).
London Fields beer family, which includes popular offerings like Hackney Hopster, Easy IPA and Shoreditch Triangle IPA will now become part of The House of Beers range – a premium division which caters to upscale venues throughout London and other major cities, and also the home for Brooklyn Brewery’s portfolio.
According to Carlsberg UK, London Fields which has been contract brewing outside the Hackney borough since 2011, will return its original home under the railway arches in Hackney, and introduce a newly designed tap-room and events space when they do.
And as part of the joint venture, Brooklyn Brewery has signed on to work with the London Fields brewing crew team as they continue to craft their beer, which is an intriguing to say the least.
This from Eric Ottaway, Brooklyn Brewery’s CEO…
“We’re excited to be able to work closely with this great London-based craft brewery. The range of beers, their eye-catching artwork and the great location of the brewery in Hackney makes for a fantastic platform. London Fields Brewery is surrounded by a thriving creative community that reminds us of home, and we’re looking forward to becoming part of it.”
Carlsberg is clearly beefing up their craft beer portfolio. In June their UK division debuted their own craft beer portfolio and just we recently reported that their Hong Kong division had introduced a special series of collaboration beers that they craft with Brooklyn Brewery’s Garrett Oliver