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(Courtesy Molson Coors / Natural Light)
They call it a ToolBar, (you know, (half workbench, half game space), but if you act fast you might be able to win one just in time for Father’s Day.
Here’s the deal…
Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer, instantly becoming a hit at colleges across the nation.
In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager.” With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.
And now “Natty Light” is playfully positioning the brand as having entered the “craft” category. And to sell this idea they have teamed up with 90s sitcom star Richard Karn who played AI Borland in the classic ABC series, Home Improvement.
The partnership kicked off on April 2 (National DIY Day) with a social media video series featuring Karn’s helpful tips for novice craftsmen. Then on April 3, the pair upped the ante with the debut the Garage Improvement sweepstakes, giving Natty fans a chance to win $10,000 to turn their garage into a dream workshop.
And now Natural Light is extending its partnership with Karn and introducing a new product they call a ToolBar, which takes the garage/man-cave concept to a whole new level.
(Courtesy Molson Coors / Natural Light)
This from that announcement…
The ToolBar is a garage-friendly station that seamlessly transforms from workspace to a post-task man cave simply by folding it up. With Murphy bed technology applied to a workbench, the ToolBar offers a space-saving solution that can be raised or lowered to function for work time or Natty time.
When flipped down, your ultimate DIY zone is revealed with a pegboard to hang your tools and a flat work surface with enough space to fix and fiddle like a pro. When folded up, that same surface transforms into a post-work celebration station, featuring a built-in dartboard and can holders to toast your DIY masterpiece with an ice-cold Natural Light.
“I’ve spent a good chunk of my life in garages—fixing stuff, building stuff, occasionally losing my favorite wrench for a few days,” says Richard Karn. “And let me tell you, you can have a huge garage and still end up working in a two-foot square next to the weed whacker. The Natty ToolBar lets me stash away my workspace and gives me room to crack open a cold one like a civilized human being. It’s form, function, and fun—all in one.”
And the brand’s own research supports that the Natty Light ToolBar reflects its fan’s lifestyle:
- 94% of its drinkers in top-selling markets are hands-on DIYers
- 83% of them celebrate a job well done with a Natural Light
For a chance to toast Dad at the ToolBar this Father’s Day, fans can enter to win by following Natural Light on Instagram, Facebook, or X and commenting on the entry post by June 15.
And to keep things “crafty” you can, download the ToolBar DIY Instruction Manual on the Natural Light website and build your own.
Dad will be proud.
