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Molson Coors’ leading economy beer, Keystone Light is looking to reel in new fans with all kinds of fishy promotions.
Here’s the deal…
Keystone Light has long aligned itself with rural beer fans, outdoorsy people who like to hunt. So it’s no surprise that with fishing season nearing, they’ve a new promotion that hopes to “hook” new consumers.
And to keep things “fishy” Keystone Light’s thematic packaging has been given a new visual identity which features a lake, dock and fishing lures, as well as bigtime fishing trip giveaway that caught our attention and we don’t even fish!
From now through April 30, Keystone Light fans can scan the QR codes on the beer’s new fishing pack to enter two giveaways. Fans will be entered in the grand prize sweepstakes for an exclusive fishing trip for them and up to four of their buds. They’ll also have a chance to instantly win exclusive fishing gear.
And these grand prize regional fishing trips are gonna be awesome….
Winners will receive a fishing getaway experience for themselves and up to four of their buds, along with hotel accommodations, a full day guided fishing experience, and a $1,500 travel stipend. The regional fishing experiences will take place in:
- Orofino, Idaho
- Lake of the Woods, Minnesota
- Lake Erie, Pennsylvania
- Pawleys Island, South Carolina
- Austin/Lago Vista, Texas
And even if you don’t win one on of those fab fishing getaways, 21+ beer lovers still have a chance to win other prizes from the Keystone Light collaboration with Realtree, including tackle box coolers, fishing vests, fishing shirts designed with a custom Realtree fishing pattern, beverage wraps, and hats.
“There’s nothing quite like the thrill of slipping on your vest and gearing up to hit the water,” said Allison Miller, Keystone Light Marketing Manager. “And now we’re offering fans a new, smooth fishing experience. We’ll remove the stress of planning so you can focus on enjoying a perfect day with Keystone Light and new gear this season.”
