Hey, no one’s perfect…as we at American Craft Beer understand better than most. That said, there are some ideas out there that are so monumentally misguided as to boggle the mind. So welcome to another BAD IDEAS IN BREWING…and we’re blaming the 90’s for this one.
At what point do we admit that the craft beer industry may have ‘jumped the shark,’ that it’s run out of ideas and just desperate to call attention to itself?
But Glitter Beer…that’s on us, and we’re all going to have to live down its unfortunate legacy here in the United States.
Wikipedia explains glitter as an assortment of small, colorful, reflective particles that catch light at different angles, causing the surface to sparkle or shimmer.
Glitter is similar to confetti, sparkles, or sequins (three other items we hope don’t start showing up in beer).
Modern glitter dates back to 1935…and it’s primarily made from plastic nowadays…
But somewhere along the line someone came up with the ‘edible glitter’ that is now making its way into beer.
And it’s not like we’re talking one brewery producing glittery beer (that we could excuse as an unfortunate aberration).
According to Munchies, glitter beer has debuted at some major breweries like Ska Brewing, in Durango Colorado, Inglewood, California’s Three Weavers, and at Bold Missy Brewery, down in North Carolina…
That’s no longer an aberration…that’s a full-blown trend!
And glitter has a half-life greater than Sodium Isotope 142…We’re still finding glitter particles lodged in unlikely places from a New Year’s Eve party we threw back in 2002.
Glitter never goes away…Like at Chernobyl, once released a place is never really free of it…
And you want that in your beer?
It’s not like drinking alcohol is consequence free to begin with…And you think adding shiny particles to your liver is the way to go?
If you want something sparkly in your beer… we suggest you stick with a Radler.
Because Glitter Beer is a truly BAD IDEA IN BREWING that needs to be stopped in it’s infancy before it becomes a much wider problem like Grapefruit IPAs…
That idea not a bad enough for you? Check out: