Iconic horses, a cute dog and a classic American beer, c’mon if you don’t curl up with Budweiser’s new Super Bowl commercial, you’ve got no heart.
Here’s the deal…
Super Bowl beer ads get a lot of attention. And Budweiser beer is making a nostalgic return to the big game, along with its beloved Clydesdale horse and an equally enduring dog, in a memorable beer ad that’s as nostalgic as it is cinematic.
“Old-School Delivery,” which stars the iconic Budweiser Clydesdales in their 46th Super Bowl appearance, was built to capture the American spirit, and it does thatv well.
The spot showcases the brand’s history and commitment to always delivering, more than just beer, in the moments that stay with you, moments that matter.
Throughout its 147-year history, Budweiser stepped up at times of war, and supported communities in times of disaster, and its newest Super Bowl Ad is all about staying true to its mission of bringing people together and yes, over a beer.
Directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York, “Old-School Delivery” is unapologetically sentimental, and at a time when the world feels a total mess, it’s warming and incredibly welcome.
“Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy,” said Kristina Punwani, Head of Marketing at Budweiser USA…
“This year, we’re thrilled to bring our fans a piece of the traditional Super Bowl entertainment that they know and love from Budweiser: the iconic Clydesdales. We knew there was no better way to show Budweiser’s continued commitment to delivering for its fans than with our biggest celebrities.”
As an extension to the Super Bowl LVIII spot, the Budweiser Clydesdales will also play a pivotal role on the ground in Las Vegas at all kinds of community appearances. They’ll be bringing the “Old-School Delivery,” story to life for 21+ consumers in town for the Big Game by bringing Budweiser to bars around the city.
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