(Courtesy Miller High Life)

Miller High Life is famous for their quirky holiday beer gifts. And this year, the beer brand that actively celebrates the dive bar ethos, has delivered again.

Here’s the deal…

Miller High Life beer is toasting Christmas with the newest addition to its now legendary collection of annual holiday offerings…and it’s a classic.

In 2021, Miller High Life celebrated the Winter Holidays and dive bars (they always celebrate dive bars) with a festive gingerbread house that was a bit less “North Pole” and a bit more “Milwaukee.”

Miller High Life’s Gingerbread Dive Bar Kit came with premium gingerbread walls that were infused with “the Champagne of Beer.’ There was also edible gingerbread pool table, stick pretzel pool cues and candied pool balls.

The memorable kit came with actual working dive bar lights, and Vermont maple syrup packets to recreate that sticky floor dive bar texture, a gingerbread bartender, gingerbread drunks and even a gingerbread jukebox.

It sold out within hours.

(Courtesy Miller High Life)

In 2022, Miller High Life, which is owned by Molson Coors, celebrated the 39th anniversary of the film “A Christmas Story” by releasing a quirky “Leg Lamp Beer Tower,” that was inspired by the film. The goofy holiday-themed oddity measured over 3 feet tall and dispensed beer. And not surprisingly it too sold out almost immediately.

In 2023, Miller High Life introduced a neon table-top tree inspired by dive bar décor. It stands 2½-feet tall and instead of a of a star the neon tree is topped with the brand’s classic logo, and it even  comes with a special tree mat with vintage “Miller Girl in the Moon” artwork. And to reinforce this neon tree’s dive-bar cred it also came with sweet tobacco and teakwood-infused scent bead satchels to place on or around the tree.

And it too sold out almost immediately..

Courtesy Miller High Life)

And this holiday season, Miller High Life is offering the ultimate Christmas present Miller High Life Dive Bar-Fume, a premium fragrance that captures every familiar dive bar scent from the satisfying crack of a freshly opened beer to the comforting savory taste of classic bar snacks.This transportive blend marries the craft of fine fragrance with authentic dive bar notes:

• Cedarwood & Patchouli: so every spritz takes you back to that well-loved bar top
• Tobacco & Leather: the comforting musk of worn-in barstools
• Champaca Blossom: that crisp, refreshing aroma when the bartender cracks open The Champagne of Beers
• Sea Salt: like the basket of fries you look forward to at the end of the night

Beginning Wednesday, December 4 at 12 PM ET, 21+ Miller High Life fans can purchase High Life Dive Bar-Fume for $60 HERE.

But don’t hesitate if you want the ultimate dive bar perfume, because, just as in the past, these things will be gone before you know it.

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Want more festive Miller High Life promotions?

MILLER HIGH LIFE GOES BIG AND RETRO FOR THE HOLIDAYS

MILLER HIGH LIFE LOOKS TO MAKE MILWAUKEE AN OFFICIAL BEER REGION