(Courtesy Firestone Walker / 805 Beer)

If you care about beer, you’re probably familiar with Firestone Walker’s 805 Beer. It was originally conceived as a Central Coast California-only release that immediately caught fire and spread well beyond its uber-local aspirations.

The 805 brand also has some of the coolest beer marketing we’ve ever seen. Unlike most beer campaigns it is almost totally lifestyle oriented, California lifestyle, in particular. And their newest campaign “ Long Live Cold Beer” continues to hit all those notes, but goes deeper.

More than a campaign, Long Live Cold Beer is a declaration of belief in beer as a cultural constant, a reward for honest effort, and a shared ritual.

You can watch the campaign film HERE.

(Courtesy Firestone Walker / 805 Beer)

The long-form film is narrated by Jake Smith, an artist better known as The White Buffalo, whose gravelly voice brings a grounded, lived-in feel to the video. Shot across California’s backroads, coastlines, mountains, and working landscapes, Long Live Cold Beer blends everyday people with 805’s “Authenticos.”.

The Authenticos family includes motocross gold medalist Tyler Bereman; pro surfers Conner Coffin, Lakey Peterson, Nate Tyler and Kirra Pinkerton; X-Games champion Vicki Golden; MMA fighter Tabatha Ricci; Babes Ride Out founder Ashmore Ellis; pro mountain bikers Ryan “R-Dog” Howard and Tyler McCaul; pro boxer Karlos Balderas; and pro snow athletes Ryan McElemon and Gabe Taylor.

805 Beer’s heartfelt campaign made its national debut during X Games broadcasts on ABC and ESPN, in January, and will roll out globally across World Surf League channels, including the season-opening event at Pipeline. Long Live Cold Beer also ties into 805’s year-round presence in action sports, music, and community-driven events, including major festivals like Aftershock and Warped Tour, rodeo, and other live settings where beer has always felt at home.

“This is not nostalgia, it is recognition,” said Dustin Hinz, CMO of Firestone Walker Brewing Company. “Beer has always been there at the end of a long day—after the work is done, when stories get better and time slows down. That truth still matters.”

Long Live Cold Beer takes 805 Beer’s deep commitment to beer’s cultural relevance to a wholistic new level, and it’s the kind of campaign we’ve grown to expect Paso Robles, California-based craft beer leader.

###