American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
Well that’s hardly surprising, but this data comes from the Beer Institute, a national trade organization that knows of what they speak…
Here’s the deal…
A nationwide survey was funded by the Beer Institute and led by Quadrant Strategies, a research-driven consultancy that works with Fortune 100 companies, global political leaders and issue advocacy groups.
The survey, which was conducted from June 21 to June 25, 2019 couldn’t have been more straightforward…
In a stroke of brilliance the Beer Institute simply asked 1000 legal-drinking-age adults what alcohol beverage they’d be celebrating with during the Fourth of July holiday.
And not surprisingly it turns out that 75 percent of people planning to host or attend a Fourth of July celebration are planning to serve or drink beer.
According to the Beer Institute’s survey, beer is nearly twice as popular as any other alcohol beverage, with 64 percent of people saying they plan to drink beer compared to 37 percent for wine and 32 percent for hard liquor.
Needless to say (but we will anyhow) Jim McGreevy, the President and CEO of the Beer Institute was ecstatic to hear the good news having already purchased several cases of beer for his Fourth of July gathering…
“From joining friends and family at barbecues to taking in community fireworks, beer is the perfect alcohol beverage for toasting America’s independence responsibly.”
“Thomas Jefferson wrote one of the first drafts of the Declaration of Independence while enjoying a beer, so it makes sense beer remains an essential part of July Fourth celebrations more than 200 years later”
ACB’s Tom Bobak over-celebrates Independece Day
Asked to comment on the survey’s favorable beer findings Tom Bobak, the Editor-in-Chief of American Craft Beer, said that he wasn’t surprised…
“You think the Beer Institute would be putting out a press release two days before Fourth of July touting hard seltzers?”
“McGreevy knows what side his bread is buttered on, and I expect he was very relieved by its results.”
And while we’re in holiday mode…you might want to check this post out…
