We recently brought you news of the Top 20 Baby Boomer beers.
But what those elusive millennials?
Researchers and popular media loosely consider the Millennial Generation as those born in the early 80’s and into the late 90’s and their favorite beer choices might surprise you according to a recent YouGov survey.
Although there is some evidence that millennials are not drinking as much beer as their baby boomer parents, they remain a large and key target for beer marketers in the alcohol industry.
According to the Bank of America Merrill Lynch, almost a third of millennials polled reported that they’re cutting back on alcohol in in general and beer in particular. That’s up from the 21% who said they were drinking less alcohol in 2018.
But in addition to growing the Hard Seltzer segment millennials have begun returning to beer.
The recent poll by the American arm of the international research and data company, asked respondents who were born between 1982 and 1999 to rate popular beers and then note the “positivity” they felt towards those brands.
And here are the beers that YouGov discovered the Millennial Generation most prefer…
- Blue Moon
- Bud Light
- Samuel Adams
- Corona Light
- Stella Artois
- Dos Equis
- Redd’s Apple Ale
- Fat Tire
- White Claw
- Shock Top
- Pabst Blue Ribbon
- Modelo Especial
And while we’re on the subject of millennial there’s also…