We’re pretty sure that the world wasn’t begging for this…but it’s too late now.
In an effort to attract more millennials to its antibiotic-free, crate-free pork Coleman Natural Foods has partnered with Anheuser-Busch on a new line of smoked ribs, pulled pork and bratwurst products branded as Budweiser Meats.
According to the press release trumpeting “beer meat’s” arrival this is a first-of-a-kind partnership with Budweiser Beer aimed at reinvigorating the retail prepared meat sector….
“Coleman Budweiser products are made with slow-roasted, all-natural Coleman pork, which contains NO antibiotics ever and NO added hormones. The 100% crate-free pork raised by Coleman farmers are fed an all-vegetarian diet with NO animal by-products.”
“The two classic American brands have come together with finely-honed recipes that have been prepared at home for years and are now updated for today’s consumers by an experienced culinary team, pre-cooked and ready to serve or throw on the grill.”
In spite of the growing numbers of millennials who are abandoning beer for wine, spirits and recreational pot, Mel Coleman Jr. of Coleman Meats seemed confident about the value of this new alliance…
“Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case.”
“Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case. Our great-tasting product and recipes will continue to bring them back time and time again.”
According to Accenture, millennials now represent more than 80 million consumers. And even though they spend $600 billion annually, we’re just not sure how much they spend on processed meat products to begin with.
And while pork products drenched in Budweiser sauce and “Beer Brats” made with Budweiser’s famous lager, may be attractive to some, It remains to be seen if the new Budweiser and Coleman licensing deal will bring a whole new generations of consumers into the processed meat aisle.
Image credits: Coleman Natural and Budweiser Meats