Last Sunday RateBeer announced that ZX Ventures, Anheuser-Busch InBev’s “global incubator and venture capital” arm had acquired 100 % of the popular beer rating website, an acquisition that was both tactical and inevitable.
ZX first sent shock waves across the craft beer community after Good beer Hunting discovered that it had “bought an undisclosed minority stake in the company in 2016, a fact that wasn’t disclosed until almost a year later.”
And on Sunday night RateBeer Executive Director Joe Tucker took to RateBeer Forums to announce that AB InBev-owned ZX Ventures, had fully acquired the popular beer rating site.
joet / Scout Leader
While this won’t impact the day-to-day for anyone using on the site, I wanted to let you all know that ZX Ventures, a division of AB InBev, has fully acquired RateBeer.
After ZX Ventures took a minority investment in RateBeer, we were able to make improvements to infrastructure, put out an in-house mobile app, and modernize key pages that as the only full-time employee with help from some amazing admins and volunteer coders, I was never able to tackle.
Now, with access to greater resources, we’ll be able to continue modernizing the site, and expand into new areas, like an affiliate marketplace in Australia.
RateBeer is a quality-focused organization, and our value to the community has always depended on our integrity, and willingness to put in greater effort to produce more meaningful scores and information. I’m very grateful for having the opportunity to serve you all. It’s been a great pleasure meeting so many of you in person, and through this more fully understanding our important role in industry, and the joy, pride and responsibility felt by so many out there in RateBeeria
. It’s with this in mind – my great respect for what we’ve built – that I’ll remain working on the project in the same role, as global community manager, helping guide the site into even better future days.
I look forward to seeing where the future takes us – thanks for helping shape this journey with me! To RateBeer!
So, like it or not this 100% acquisition finalizes things. RateBeer now affords the world’s largest brewing company with 100% of its user’s data.
And like Google which openly mines the search engine’s user data to profit, AB InBev will be using RateBeer’s user data to inform its own business directives going forward.
Whether that matters to you is, of course, up to you…But we don’t use Google at American Craft Beer for exactly that reason…
Banner Image credit: The Drinks Business