The Beer Cure…

Scientists at Sapporo Medical University in Japan have just released a new study that indicates drinking beer might actually be good for you and help you ward off colds. Yes, it’s true! Never mind that the study was funded by the Sapporo Brewery (no biggie). This is still world-shaking news at the American Craft Beer offices and we’re running with it!

Their research indicates that consuming LARGE quantities of beer can protect against winter sniffles. (We knew it!) And the Business Insider is reporting that the study also found a specific chemical compound in hops that provides an effective guard against a virus that can cause severe forms of pneumonia and bronchitis in youngsters. This is huge news for little Johnny who will now no longer be forced to endure spoonful after spoonful of foul-smelling cold medicines. Instead mom can now run out and buy her son a couple of six-packs (or maybe a case of something special if he’s really under the weather) and he can spend his entire day power-pounding beer in bed!

The secret compound is humulone and it evidently helps curb the onset of respiratory syncytial (RS), a virus that can lead to serious pneumonia and breathing difficulties for infants and toddlers, and also can cause cold-like symptoms in adults.

Unfortunately, the study also indicates that the active compound was found in very small quantities and that, in order to effectively fight the virus, one would have to drink around 30 cans of beer …. (We can do that!).

This study suggests that the health benefits associated with beer are potentially unlimited. Can beer make you smarter? (Someone should look into that!) Can beer improve one’s sexual performance? (Maybe that one should be avoided.) Might beer be found to cure cancer? Who knows – but after this study we’re starting to think that anything is possible.

Beer continues to surprise and amaze and we think that this study reinforces that. We’ve asked this question before and we’ll ask it again (because it’s just that important)….

Beer- is there anything it can’t do?

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