Hey it’s Wednesday and it’s Rumor Mill Time…..Craft Beer will be heading south for this weekend’s Super Bowl XLVII and will be throwing its own “coming out” party in New Orleans. And Rumor Mill hears that broadcasting legend Dan Patrick’s going to be there too! We’ll be giving you everything that we know so far, plus we’ve got some fast-breaking craft beer news from La-La Land as well as from our friends at Green Flash. We also have a hot new craft beer release that you’ve got to get your hands on! So fasten your seatbelts everybody, because ….THIS WEEK’S RUMOR MILL IS ON!

Redhook Calls For An Audible (New Orleans, LA) – Redhook Brewery, in partnership with sports broadcasting icon Dan Patrick, has announced that they will introduce their newest beer, Audible Ale, at a special event featuring Dan (and his Danettes)before Super Bowl XLVII in New Orleans. Redhook and Dan Patrick teamed up with the goal of brewing the ultimate craft beer for watching sports and they began working on the beer with Dan and his in-studio team, The Danettes, when they visited Redhook’s Portsmouth, NH brewery earlier this year. From the very beginning, the beer has been a collaboration, with Dan and his crew giving input on everything from the beer recipe to the design of the packaging and tap handle.

Bison Goes to LA-La Land (Berkeley, CA) – So much is happening in California lately! Now Northern California-based Bison Organic Beer is announcing that they’ll be working with Mission Beverage to have their fine organic brews distributed throughout the Los Angeles area. “Los Angeles is beginning to establish itself as a craft beer destination,” notes Bison owner & brewer Dan Del Grande. “Many parts of LA are organic and eco-friendly, making it a huge target market for Bison’s line of organic beers. We’re excited to expand our brand presence there.” Copy that Dano!

Sun King to Chicago a No-Go (Indianapolis, IN) – Looks like Indy-based Sun King Brewing won’t be moving into Chicago after all. It’s reported that Sun King co-founder Clay Robinson found Chicago’s distribution laws to be so cumbersome and “incredibly convoluted” that he decided to bail on plans to set up distribution in the Windy City.

Saint Arnold Breaking Records (Houston, TX) – Saint Arnold Brewing Company, which just happens to be the oldest craft brewery in Texas, is reporting record shipments of more than 49,000 barrels of beer in 2012. That’s the second consecutive year that the brewery’s production has increased by approximately 9,000 barrels from the previous year, and a 22 percent boost in overall production. It was also the eighth time in the past nine years that Saint Arnold’s production has increased by more than 20 percent. Good work Gang…..Now please send us promo beer.

Hop Odyssey (San Diego, CA) – Southern California-based Green Flash Brewing Co. has pioneered the West Coast’s signature hop-forward brewing style for over a decade. Inspired by their own long journey of hop exploration, Green Flash co-founders Mike and Lisa Hinkley are introducing a new series “Hop Odyssey” – the national release of 6 diverse, hop-centric beers on draft only. The first Hop Odyssey beer (a Black IPA) will debut in February, with a new release slated for every other month in 2013.