While hardly the same opportunity as the Super Bowl, Anheuser-Busch is celebrating romance from a distinctly female perspective on Valentine’s Day.
Here’s the deal…
Stella Artois has debuted a new marketing campaign for Valentine’s Day, with new ads called ‘The Kiss’ and ‘Valentine’s Day’ that invite beer lovers to slow down and enjoy the good life often associated with old Europe…
Running on national and digital channels since February 3rd, the spots, both part of the company’s The Life Artois campaign, use an animated style that draws on vintage travel poster art to message both its brand and romance.
“There have been plenty of ads featuring manly men (and some teary, dog-loving men), but romance, from a woman’s point of view, is a far rarer theme,” according to MediaPost. “The Stella ads are narrated by women and at the conclusion of ‘The Kiss,’ the woman’s lipstick pucker becomes the central image and morphs into the Stella Artois logo.”
For us at Stella Artois, savoring the good life is never too far away and Valentine’s Day is the perfect occasion for Stella to celebrate coming together, being fully present and raising a toast to the ones you love,” Lara Krug, VP of Marketing, Stella Artois shared in a press release.
Beyond Valentine’s Day Anheuser-Busch is inviting beer lovers to experience Port de Stella, a music, style and cuisine festival series in some of the world’s most vibrant neighborhoods and popular port cities.
The Port de Stella festival made its debut in Miami during Super Bowl LIV and the lifestyle event series will continue popping up around the US in 2020 as part of ‘The Life Artois’ campaign.
Stella Artois’ Valentine’s Day campaign follows previous efforts with a similar underlying message around taking time to enjoy life’s simple pleasures, such as a beer with loved ones.
In July, Stella ran the “Summer Like You’re On Vacation” effort on TV and across social media. The spot starred actor Idris Elba enjoying summer by turning ordinary moments into something special with a Stella.