Rumor Mill: New Beer Helps Save Sea Turtles / Mass Brewers Guild Conference Returns

American Craft Beer|October 3rd, 2025|

A can and a glass of Pure Project Noc-Turtle hazy IPA beer with a sea turtle design, sitting on a wooden table outdoors.

(Courtesy Pure Project)

Pure Project is a small-batch craft brewery with five taprooms in San Diego, California, that has a passion for sustainability, and meaningful conservation efforts. We’ve that, “Words to Drink By” and more…

New Beer Helps Save Endangered Sea Turtles

Pure Project is a small-batch craft brewery with five taprooms in San Diego, California, that has a passion for sustainability, and meaningful conservation efforts. Projects like conserving endangered Eastern Pacific leatherback sea turtle nests along the coast of Oaxaca, Mexico.

In partnership with international conservation organization WILDCOAST Pure Project has announced the launch of Noc-Turtle, a hazy IPA to help raise funds and give these ocean giants a fighting chance at survival.

The Eastern Pacific leatherback population has declined by 90% over the last 20 years, with only a limited amount of nesting females remaining. Currently, leatherback nests on the beaches of Oaxaca’s Laguna de Chacahua Sanctuary are extremely vulnerable to poaching, habitat loss, and the effects of climate change.

“Noc-Turtle is more than a beer; it’s an invitation to be a part of an extraordinary mission,” said Mat Robar, Co-founder of Pure Project. “We’re proud to partner with WILDCOAST on this initiative, whose decades of conservation work have been monumental for our oceans and marine life.”

Noc-Turtle will be available starting Thursday, October 2, 2025, at all Pure Project taprooms and select California retailers. To donate and support the sea turtle conservation project directly, please visit WILDCOAST’s website.

Words to Drink By

“You get paid in direct proportion to the difficulty of problems you solve” – Elon Musk South African-born businessman known for his leadership of Tesla, SpaceX, and X

Three friends smiling and holding small glasses at Mass Brewers Guild conference.

(Courtesy Mass Brewers Guild)

Mass Brewers Guild Conference Returns in November

The Mass Brewers Guild will be returning its annual Technical Brewing & Business Conference, on Monday, Nov. 3, 2025, at Jack’s Abby Craft Lagers in Framingham.

The always impressive day-long event is designed to help brewers and brewery owners sharpen their skills, gain valuable insights from industry experts, and connect with peers across the craft beer community.

And attendees can choose between two focused tracks—Technical Brewing or Business—to tailor the day to their professional needs.

Highlights of this year’s program include…

Keynote: Beverages 2.0 – Exploring how Gen Z is reshaping the beverage landscape with Brian P. Connors, award-winning educator and innovation strategist.
Technical Sessions – Covering haze stability, shelf life extension, and sensory programs on a budget.
Business Sessions – Real-world strategies to unlock $100k+ in profit, maximizing event space, and lessons learned in closing or selling a brewery.
State of the Industry Keynote – A data-driven look at national and Massachusetts craft beer trends with Dave Williams of Bump Williams Consultancy.

“This conference is one of the most valuable days of the year for our community,” said Katie Stinchon, Executive Director of the Mass Brewers Guild. “It’s not only a key fundraiser that supports our mission, but also a place where education meets collaboration. Breweries of all sizes walk away with new tools, insights, and connections to help strengthen their business.”