Rumor Mill: Hulk Hogan Beer Sales Soar In Wake Of His Death / Beer Increasingly Seen As Unhealthy

(Courtesy Real American Beer Company)

The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.

Hulk Hogan Beer Sales Soar In Wake Of His Death

From his trademark bleached-blond hair to his signature mustache and bandana, Hulk Hogan, (real name Terry Bollea) was one of the most iconic professional American wrestlers in history. He rose to fame for his time with WWE and World Championship Wrestling and died On July 24^th due to cardiac arrest in Clearwater, Florida.

In 2024, Hogan launched Real American Beer a light-bodied 4.2% ABV American Lager proudly featured his image. First released in Florida in June, Real American Beer is now available in Massachusetts, Minnesota, Missouri, Rhode Island, Colorado, Michigan, Idaho, Montana, Wisconsin, and Ohio. And despite abstaining from alcohol, Donald Trump, a Huckster fan, endorsed Hulk Hogan’s patriotic beer on Truth Social.

And now in the wake of his passing, retailers from Florida to New York re reporting unprecedented demand according to Ringside News,” with consumers buying out multiple 12‑packs and tallboys, clearing shelves nationwide.”

The demand for Real American Beer is apparently so high that its official website now has issued the following announcement: “We’re experiencing high order volume and working hard to get every package out. Shipping may take 2-4 weeks to begin tracking.”

Words to Drink By

“Whatcha gonna do when Hulkamania runs wild on you?!?!?!” – Hulk Hogan, American professional wrestler (1953-2025)

Beer Increasingly Seen As Unhealthy

We recently noted the surprising health benefits that come with drinking.

But a 2024 Gallup Poll found that almost half of US citizens view even moderate alcohol consumption as unhealthy….

This from Gallup…

“The latest data, from the July 1-21 2024 Consumption Habits poll, reported that 45% of Americans say drinking one or two alcoholic beverages per day is bad for one’s health. This marks a six-percentage-point increase since last year and a 17-point increase since the prior reading in 2018.”

“Currently, almost nine in 10 US adults say alcohol use is “very” (33%) or “somewhat” (53%) harmful to those who drink it.”

“Young adults are more likely than middle-aged and older adults to say alcohol presents health risks, and their alcohol consumption has dropped significantly in recent years. When they do drink, young Americans are more likely to have beer or liquor than wine, but wine remains the drink of choice among older adults.”