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(Debbie Yuengling w/ Margret Dillulo: Courtesy Yuengling)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were drinking your way through the weekend.
America’s Oldest Beer is One Centenarian’s Secret To a Long Life
That’s what a nearly 107-year-old Reading, Pennsylvania woman believes and she has the mileage to back up her claim. At 106-years young, Margaret Dilullo says the secret behind her long and healthy life is drinking a Yuengling Traditional Lager a day.
And to celebrate Margret Dilullo’s daily health routine and her life-long love of Lager, Yuengling made an October 22 delivery to 106-year-old super fan .
To mark her esteemed century+ drinking history, Debbie Yuengling, 6th Generation Yuengling family member, helped show the family and brewery’s appreciation with a Yuengling Lager truck delivery of free beer.
Words To Drink By
“Always respect your superiors; if you have any.” – Mark Twain, American writer and entrepreneur
Gone, Baby, Gone: © Truly Hard Seltzer Facebook
Boston Beer Tosses Out Millions of Cases of Truly Hard Seltzer
For years Truly Hard Seltzer has been the ‘cash cow’ at Boston Beer, not Samuel Adams Beer. But things are changing fast at the publically traded beverage company. Hard seltzer sales appear to be slowing which is not what was planned for.
On October 15 Boston Beer Chairman Jim Koch told CNBC that the company decided to throw away millions of cases of Truly hard seltzer in response to a category wide sales slowdown.
“We were very aggressive about adding capacity, adding inventory … and, frankly, we overbought,” Koch said. “And when the growth stopped, we had more of all those things than we were going to be able to use, because there is a shelf life. We want Truly to have that fresh, bright taste, so we’re going to crush millions of cases of product before it goes stale.”
