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(Courtesy Partake Brewing)
It’s more important than ever, that a beer’s imaging captures what it’s about. And Toronto, Canada’s leading non-alcoholic and low calorie brewer has taken the time to get it right.
Here’s the deal…
Founded in 2017, Partake Brewing is now a leader in non-alcoholic beer in North America, with distribution across Canada and the US. And with the non-alcoholic beer sector blossoming this award-winning operation has taken steps to ensure that their beers reflect what the brewery has become.
A consumer trend survey sponsored by online alcohol delivery platform Drizly found that Gen Z and Millennials are at the forefront of the NA movement. And Partake’s new imaging reflects both youthfulness and inclusivity.
This rebrand is not just a transformation of the visuals, it’s a statement of Partake’s dedication to innovation and revolutionizing the N/A craft beer category. A revision that challenges preconceptions and invites everyone to “partake” regardless of alcohol preference.
(Courtesy Partake Brewing)
Changes will be displayed across the company’s logo and packaging portfolio that highlight key themes of inclusivity and authenticity while emphasizing the quality brewing process and premium taste that is ALWAYS low calorie. Unlike other non-alcoholic brewers every Partake beer is 30 claories or less.
And each beer now comes with its own custom description…
IPA – The brew that started it all. Our signature IPA is a balance of light, malty and hoppy fun. With just 10 calories, it’s the perfect companion for a session of birdwatching, a spirited game of bocce ball, or a barbecue with buddies.
Pale – With only 10 calories and a pile of international awards, this brew balances the slight bitterness of west coast hops with a touch of malty sweetness. With a deep amber hue, it offers a whole lot of crisp, citrus-y notes to see you through your campfire sing along, puzzle-solving, or roller disco.
Blonde – This fresh, full-bodied brew brings out the best in all of us with its toasty golden hue and only 15 calories. The perfect pairing while diving into your biggest DIY yet, or perfecting your backhand frisbee throw.
Peach Gose – The peach flavor is the appeal of this slightly sweet, yet pleasantly tart brew. A hint of coriander and a note of sea salt brings a hit of summer to this 25 calorie stunner. Best enjoyed while you compete in a game of beach volleyball, reminisce with friends, or cool off by the shore.
Hazy IPA – This juicy, smooth, not-too-bitter, 25 calorie quencher has a hint of apricot to keep you company as you listen to your record collection, tackle your latest whittling project, or join the neighborhood at the annual block party.
“We launched this refreshed brand identity to better reflect our personality and tell our brand story,” Ted Fleming, Founder and CEO of Partake Brewing said. “Partake was created to enrich the lives of those who want to squeeze everything out of their day. Our beers complement people while they’re creating, musing, achieving, and more, without ever sacrificing taste or quality.”
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