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(Courtesy Natural Light)
And Natty Light is offering one lucky winner an opportunity to be part of this important effort.
Here’s the deal…
Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer, instantly becoming a hit at colleges across the nation.
In 1995, Natural Ice debuted, featuring a higher ABV that quickly made it America’s best-selling ice beer.
In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager”. With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.
And now Natty Light wants to reclaim another record that is now held by a small Arab nation.
October 16, 2015 marked the darkest hour in American slip and slide history when an ambitious group in Jordan broke the GUINNESS WORLD RECORDS title for the longest plastic water slide (also known as slip and slide) at 2,007 feet.
But on July 1st just ahead of the 4th of July weekend, Natty Light will build a 2,021-foot slip and slide in Canaan Valley, West Virginia to bring this prestigious honor back to its homeland.
Natty Light is also offering one 21+ fan the chance to be among the first to go down the slip and slide and help Natty bring home the world record.
And not only will they be a part of history, but they’ll win a year’s worth of Natty Light beer and get to bring 3 friends along with them to Canaan Valley Resort on July 1st.
We’ve decided to take matters into our own hands to win back this GUINNESS WORLD RECORDS™ title,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “We couldn’t find a 2,200-foot-long quad at a nearby college town (trust us, we tried), but we’re very confident the slip and slide you see on July 4th weekend will be something the entire nation can be proud of.”
For the chance to help bring the record back to the USA use #NattySlide and #Sweepstakes on social media and you’ll be in the running. The offer is open June 22-27 so you know what to do,
(Courtesy Natural Light)
To celebrate this valiant effort, as well as the 4th of July, Natural Light is also releasing limited edition USA Cans. And just like those cans, the world’s longest slip and slide will be emblazoned with stars, stripes and flocking bald eagles.
Natty Light has run several fun promotions over the years, and no matter how you feel about the brand, you’ve got to admit they’ve absolutely nailed the “college grad meets slacker zeitgeist,” and deserve huge props for targeting their core audience.
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