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(Courtesy Natural Light ? Anheuser-Busch)
Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer, instantly becoming a hit at colleges across the nation.
In 1995, Natural Ice debuted, featuring a higher ABV that quickly made it America’s best-selling ice beer.
In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager”. With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.
And now “Natty Light” is calling “All Cans on Deck” with the introduction of the ‘Brewzie,’ a boat shoe-like beer holder that they did with Sperry, an American footwear company renowned for its boat shoes.
Sperry and Natty Light’s’ Brewzie is specifically designed for maximum stability by the water. Unlike a typical neoprene beer-holder (you know a koozie) that offers no balance, the Brewzie provides Sperry’s signature traction technology. And this summer, for 165 fans, Natty and Sperry will be upcycling their boat shoes into a Brewzie, and affording them a 30% discount on a new pair of boat shoes from Sperry.
By combining Sperry’s signature traction technology with Natural Light’s Natty-Lightness, The Brewzie becomes the ultimate beer-holder designed specifically for enjoying a cold one by the water.
“Sperry boat shoes are an iconic piece of life on the water, while Natural Light is the go-to beer up and down the coastlines. said Krystyn Stowe, Head of Marketing, Natural Family….They call us ‘Shore Champagne’ for a reason, after all. This was our chance to bring our brands together to create something special, memorable and functional to celebrate life by the water. Say goodbye to ‘beers overboard.”
For a chance to win. Beer and boating fans aged 21 and above who are eager to lay their hands on a Brewzie can visit the Natural Light Instagram account. Simply post a comment including #NattyBrewzie and #Sweepstakes on the Natty–Sperry Instagram collab post before August 7 and you’ll be in the running. Only Sperry’s Authentic Original™ and Leeward boat shoe models are eligible for submission.
This first-ever collaboration with Sperry marks the latest program from Natural Light, alongside a permanent, nationwide introduction of a vintage-inspired can design.
With a Brewzie aboard, it’s all cans on deck!
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Natty Light has run several fun promotions over the years, and no matter how you feel about the brand, you’ve got to admit they’ve absolutely nailed the “college grad meets slacker zeitgeist,” and deserve huge props for targeting their core audience.
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