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(Courtesy Toast Ale)
Launched in 2016 Toast Ale is all about addressing food waste and fostering greater sustainability. The UK brewery works with bakeries to prevent surplus bread from being wasted, using it to produce its popular range of craft beers.
Toast was the first UK brewery to become a Certified B Corp. “It has open sourced its recipe and collaborates with breweries and bakeries all over the world to drive systemic change,” reports Beer Today. And ALL of Toast Ale’s profits go to charities addressing waste in the food system.
And now the social enterprise-focused brewery has just raised £2 million for its ‘Equity for Good’ model from some of the world’s most influential names including the National Geographic Society, Heineken International and sustainable business-leader Paul Polman.
According to the Drinks Business “All investors have committed to Toast’s investment model which requires shareholders to reinvest any capital gains on selling the shares into social impact businesses and funds, ensuring the value created is invested for good. As part of the agreement, investors also do not receive dividends, as all Toast’s distributable profits go to charity.”
(Courtesy Toast Ale)
“As an organization working to help illuminate and protect the wonder of our world, the National Geographic Society is proud to be an investor in Toast Ale said Crystal Brown, chief communications, marketing, and brand officer at the National Geographic Society. “Our impact around the world is made possible by National Geographic Explorers such as Toast Ale co-founder Tristram Stuart, and we applaud Toast’s efforts to take food waste reduction to scale.”
“We set out with a mission to brew great beers and spread big ideas that can change the world,” added Louisa Ziane, co-founder and chief operating officer at Toast Ale. “Collaboration has always been key to our strategy for achieving change, and we’re excited to be able to scale our work to support bakeries and breweries to embrace the circular economy”.
Toast, which contracts all its beers, has collaborated with 86 breweries since it began in 2016, supporting them to use surplus bread in their brewing.
The funds raised will be used to help more bakeries to prevent food waste, and enable more breweries to reduce the environmental footprint of their beers by using surplus bread.
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Want more on the growing ‘Bread to Beer” movement?
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