If not them….who?

And they are also inviting their fans to partake in an international toast today supporting first responders.

Here’s the deal…

To celebrate Cinco de Mayo, (and the nation’s first responders), Modelo gave away $250,000 worth of beer, in the form of $10 gift cards, so fans can join in on a celebratory virtual social media toast on Wednesday, May 5.

And even if you didn’t for a chance to win a $10 e-gift card that can be used to purchase a 6-pack of Modelo, the popular Mexican brand is inviting beer fans  to join the social toast on Cinco de Mayo, honoring first responders and tagging the heroes in their lives with the hashtag #SaludToCinco.

“At Modelo, we believe the best celebrations happen when we’re able to reconnect with friends and family,” said Greg Gallagher, Vice President, Modelo Brand Marketing. “That’s why we’re picking up the tab this Cinco de Mayo so fans can raise a glass to the heroes who’ve had our backs this past year.”

Last year Modelo donated $750,000 to #FirstRespondersFirst to provide essential supplies, equipment, and resources to protect healthcare workers on the frontline. And Modelo is continuing its support of first responders with a $250,000 donation in 2021.

Modelo has always been committed to honoring those with The Fighting Spirit, a core part of the brand’s DNA. Born in the small town of Tacuba, Mexico, Modelo has been brewing its distinctive beers since 1925 including Modelo Especial, Modelo Negra (an ACB fav!), Modelo Chelada Especial, Modelo Chelada Tamarindo Picante, Modelo Chelada Limón y Sal and Modelo Chelada Mango y Chile.

Their flagship beer, Modelo Especial, is a bright golden, 4.4% ABV Pilsner-style Lager with a clean, crisp finish.

As the #1 imported beer in the US, Modelo Especial surpassed 100MM cases sold in 2018. The Modelo family of beers are exclusively brewed, imported and marketed for the US by Constellations Brands.

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(All images courtesy Modelo)