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(Courtesy Miller Lite)
Football season is ON and Miller Lite is celebrating its return with championship-style rings that will unlock free beer for you and your friends.
Here’s the deal…
Miller Lite is toasting the football season and watching games with friends – with (we gotta admit), a wild promotion: A set of six championship-style rings adorned with precious gems that will unlock free beer when they are close together.
Molson Coors, calls this ensemble of six Super Bowl- style rings the Miller Timeless Collection, a flashy name for a flashy promotion. The rings feature a glittering can of Miller Lite and are embedded with app-connected technology that unlocks free Miller Lite – for life – when the winner’s game-day crew are out drinking together.
The promotion, which runs through Oct. 25, will award one winner and friends the one-of-a-kind set of rings, which are made from 10-carat gold and valued at $13,000.
(Courtesy Miller Lite)
To enter for a chance to win, fans must snap a picture of their game-day crew, tag @millerlite on Twitter or Instagram with the hashtags #MillerTimelessCollection and #Contest, and write a brief post about why they and their friends deserve the rings and free Miller Lite for life.
“A huge part of football season is getting together with your friends, to celebrate those Miller Time moments because we missed them so much last year,” Alyssa Bush, associate marketing manager for Miller Lite, told Beer & Beyond. “We have created something unexpected, but unmistakably Miller Lite, to commemorate the ideal Miller Time moment.”
The Miller Timeless Collection is but the latest campaign built around pro football this year. The brand has already committed to partnerships with ESPN, Draft Kings and Barstool Sports. And Molson Coors, who produce the best-selling lager, was named as a sponsor of the Pro Football Hall of Fame this summer.
“We know fans are excited to root for their favorite teams alongside their favorite people this season,” Bush added. “Miller Lite is going to have a presence wherever and however they watch.”
Miller Lite’s new football promotion is a fun game-changer, but there was also this…
MILLER LITE OFFERS DIVE BAR SCENTED CANDLES
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(All image credits: Miller Lite / Molson Coors)
