There’s something about the smell of a bar. But after a year of lockdowns, many of us have found ourselves missing their wistful aromatics…
With the return of normalcy in sight, Miller Lite is soothing bar fans’ anticipation by bringing the distinct smell of bars home with a limited-edition candle collection that will benefit many out-of-work bartenders and service professional suffering from the economic impact of COVID-19.
And these aromatic candles come in three scents, Dive Bar (a favorite!), Beer Garden and Game Day.
“These candles are a light-hearted way to celebrate the reopening of bars and restaurants across the US and Canada, says Carol Krienik, associate marketing manager for Miller Lite explained to Beer & Beyond…
“We know people are so eager to be shoulder-to-shoulder again in a bar like it used to be,” she says. “In the environment we’re in right now, Miller Time can’t happen in the bars we love, so we’re bringing that experience to our drinkers as much as we can so they can have that Miller Time feeling at home.”
All three candles call to mind the atmosphere of some of our favorite gathering places.
- Dive Bar mixes scents of musk, tobacco, pine and yeast to conjure “dim lights, a faint glass clinking and the sinus-clearing sensation of a puddle that somehow exists indoors.”
- Beer Garden features green moss, warm pretzel, cracked wood and sunburn to “evoke a day spent outdoors as the scent of tropical sunscreens mixes with the staple garden eats that fill the air.”
- Game Day’s scents are salted peanut, jalapeno and cracked leather, mixing “top notes of the most ordered bar snacks on game day with the subtle power of comfortable cracked leather, the ideal backdrop to a freshly opened beer.”
Available for $20 online, all proceeds of the candles go to support the United States Bartenders’ Guild, a nonprofit that supports bartenders and other service industry professionals, as well as the Canadian hospitality industry.
The service industry was hit hard by restrictions put in place to mitigate the spread of the coronavirus. In many states, bars and restaurants closed during the height of the pandemic.
More than a million jobs were lost, according to the Bureau of Labor Statistics, with the sector’s unemployment rate leaping to 16.7% in December, up from 5% from the same month a year earlier.
The limited-edition candles are available in the US as well as in Canada, with the exception of Quebec and New Brunswick, who for some reason have a problem with candles that make your bedroom smell like a barroom.