(Courtesy Miller Lite)

Miller Lite is giving the winter holidays an off-kilter flair with the introduction of Beernaments, the brewery’s new line of drinkable décor that doubles as fully functional ornaments.  Fitting snugly around 8-ounce cans of Miller Lite, Beernaments can be hung on the tree afterwards simply using the tab and a hook.

Available HERE starting at 3pm. Eastern Time on December 7^th Miller Lite will release a limited quantity of Beernaments every day until they are sold out. And the brand promises that they’ll be delivered by Dec. 25^th.

And to make things even more fun, or maybe funny is the more apt word, Miller Lite has partnered with comedian Jimmy O. Yang of Silicon Valley fame, on a hilarious video where he shows how to best enjoy Beernaments.

“Longtime Miller Lite fan, first-time professional holiday decorator, I’m very excited to help bring Beernaments to beer lovers, holiday enthusiasts and just generally joy to the world,” Yang says. “Who wouldn’t want to drink beer out of an ornament?”

(Courtesy Miller Lite)

Miller Lite is a leader in drinkware innovations. In 2020, they introduced Cantenna a special Miller Lite can affixed with a digital antenna that will stream the NFL for free. And in 2021 they showcased The Shoezie  a shoe-meets-koozie” product that coincided with Father’ Day.

“With holiday gatherings ramping up, we know what people really want is authentic moments to connect with those they care about,” Josh Robinson, associate marketing manager for Miller Lite told Beer & Beyond. “Miller Lite’s Beernaments will make those moments fun and memorable.”

Beernaments are Miller Lite’s latest efforts to encourage legal-age drinkers to “give the gift of Miller Time” this holiday season, (especially younger drinkers) alongside a new collection of holiday knitwear, and refreshed winter packaging.

“Miller Lite has always celebrated the holidays in its own special way, and this year is no different,” Robinson added. “Whether celebrating with friends at a bar or decorating at home, the holidays are truly Miller Time.”

Want more fun Miller Lite promotions?

There’s this…

MILLER LITE WILL DELIVER BALLPARK SEATING TO SOCIALLY DISTANT FANS

And this…

MILLER LITE OFFERS BRANDED UGLY HOLIDAY SWEATERS

###

(All image credits Miller Lite)