We’re not sure that dad was really begging for this, but it does beat a tie.
Here’s the deal…
To celebrate Father’s Day, two iconic brands have joined forces to create the first-ever (drum roll please) “shoe-meets-koozie” product whether the world is ready for it or not.
Miller Lite, a dad beer if ever there was one, and New Balance, the maker of the New Balance 624 Trainer that so many of our fathers are still kicking around the house in today, have launched The Shoezie: a shoe for your beer.
Crafted with rubber sole and breathable leather, materials directly from New Balance shoes but fitted for your dad’s beer, the Shoezie will keep dad’s beers cold, supported, and comfortable when he needs it the most.
“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands…
“When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic “Dad Shoe,” New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”
Now here’s the catch, The Shoezie isn’t commercially available but you can win one.
To win a Shoezie, you need to go HERE on Father’s Day, June 20 starting at 9 AM CST. People will be notified if they are a lucky Shoezie owner before the end of Father’s Day
“The Shoezie brings together two brands that confidently celebrate their connection with dads,” said Jeff McAdams, Vice President of Global Marketing for New Balance. “New Balance and Miller Lite are excited to come together this Father’s Day to tip our hats to Dads everywhere and give them the opportunity to enjoy the day in comfort and in style.”
And with only 50 of these shoe koozies in existence this promises to be a very exclusive Father’s Day get.
(All image credits: Miller Lite / New Balance)