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(Courtesy Miller High Life / Molson Coors)
It’s no secret that many music fans are returning to vinyl records and now Miller High Life is celebrating that trend with the world’s first playable vinyl record infused with beer.
Here’s the deal…
This year Miller High Life is celebrating the moments where music and The Champagne of Beers meet with “The Soundtrack to the High Life,” a year-long program where it will partner with major music artists and even sponsoring the tour of -nominated Teddy Swims.
And to kick things of, they found an uber-unusual way to literally combine music and beer. Available soon “Dive Bar Sounds” is an original vinyl record infused with actual Miller High Life.
Yes, you read that correctly.
“This is the first-ever beer-infused vinyl record made with The Champagne of Beers inside,” Associate Marketing Manager Joel Salgado told Beer & Beyond.” “The clear vinyl allows the essence of Miller High Life to shine through while you hold it or play it on your turntable.”
Even though the album contains real beer, it is meant to be played. The 25-minute record replicates the ambiance and music commonly heard in your favorite dive bar…
The record starts with the sound of someone entering a bar and the pop and hiss of a bartender opening a bottle of Miller High Life.
And to keep things retro-cool the vinyl record includes new songs by musician Brendan Lynch-Salamon, including “Welcome to the Dive,” “Regular’s Remix” and “Champagne Nights.”
He even tosses in a faithful cover of Miller High Life’s classic 70s jingle, “If You’ve Got the Time,” before breaking into a rocking instrumental variation.
Each record costs $18. But only 200 of the beer-infused vinyl records will be sold HERE four days starting on April 10 at 12 p.m. ET. Pre-orders will also be taken on April 11, 15 and 16, while supplies last.
Once the vinyl record sells out, the full “Dive Bar Sounds” album will be released on streaming services, including Spotify and YouTube.
“Music has always been part of the High Life story, “Salgado added, “especially in dive bars across America.”
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Want more festive Miller High Life promotions?
MILLER HIGH LIFE GOES BIG AND RETRO FOR THE HOLIDAYS
MILLER HIGH LIFE LOOKS TO MAKE MILWAUKEE AN OFFICIAL BEER REGION
