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(Courtesy Miller High Life)
Miller High Life beer is toasting Christmas, as well as its 120th anniversary, with the newest addition to its now legendary collection of annual holiday offerings…and it’s a classic.
In 2021, Miller High Life celebrated the Winter Holidays and dive bars (they always celebrate dive bars) with a festive gingerbread house that was a bit less “North Pole” and a bit more “Milwaukee.”
Miller High Life’s Gingerbread Dive Bar Kit came with premium gingerbread walls that were infused with “the Champagne of Beer.’ There was also edible gingerbread pool table, stick pretzel pool cues and candied pool balls.
The memorable kit came with actual working dive bar lights, and Vermont maple syrup packets to recreate that sticky floor dive bar texture, a gingerbread bartender, gingerbread drunks and even a gingerbread jukebox.
It sold out within hours.
In 2022, Miller High Life, which is owned by Molson Coors, celebrated the 39th anniversary of the film “A Christmas Story” by releasing a quirky “Leg Lamp Beer Tower,” that was inspired by the film. The goofy holiday-themed oddity measured over 3 feet tall and dispensed beer. And not surprisingly it too sold out almost immediately.
This year, Miller High Life has introduced a neon table-top tree inspired by dive bar décor. It stands 2½-feet tall and instead of a of a star the neon tree is topped with the brand’s classic logo, and it even comes with a special tree mat with vintage “Miller Girl in the Moon” artwork.
And to reinforce this neon tree’s dive-bar cred it also comes with sweet tobacco and teakwood-infused scent bead satchels to place on or around the tree for that old cigarette ambience.
“The Merry High Light,” costs $120, and will be available Dec. 8 on a first-come, first-served basis HERE. But if you’re unable to score one (they will sell out fast) Miller High Life will also be giving away one collector’s edition of the tree, which is 5 feet tall and features a Girl in the Moon tree topper if you register HERE. That giveaway closes at 11:59 pm CT Dec. 15.
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Want more festive Miller High Life promotions?
MILLER HIGH LIFE GOES BIG AND RETRO FOR THE HOLIDAYS
MILLER HIGH LIFE LOOKS TO MAKE MILWAUKEE AN OFFICIAL BEER REGION
