With Chicago in lockdown mode due to the coronavirus, Goose Island has taken the roaming ice cream truck concept in a crafty direction…
Here’s the deal, along with an unfortunate SPOILER ALERT brought on by THE MAN….
With Illinois bars, taprooms and restaurants closed due to the COVID-19 pandemic, breweries all over Chicagoland have scrambled for new marketing strategies to get their beer to customers.
Illinois liquor stores have been able to remain open because the state considers them essential businesses but exposure to a craft beer choices is limited and breweries anxious to find more ways to get their products to fans.
One of the more notable efforts according to Eater Chicago comes from AB InBev-owned Goose Island Brewing Co. which has dispatched a black van to roam the streets of Chicago, playing ice cream truck music.
And if quarantined Chicagoans, no doubt desperate for beer, call the phone number displayed on the van, the Goose Island Beer Jet van would deliver beer to them.
Just not brilliant enough, because when American Craft Beer called the contact number to backstory this article, we were confronted with this message…
“It was fun while it lasted. Thanks for calling the Goose Island Beer Jet but unfortunately we were shut down by the law. We love you guys…Thank you so much for buying our beer, calling us, texting us. It was really nice seeing your faces and we hope to see you guys really soon.”
Leave it to THE MAN to shut down this nimble street action. Especially with Chicago beer fans locked down and probably desperate for something fresh.
Banner Image Credit: Goose Island Brewing