(Courtesy Molson Coors)

After last year’s successful Beer Wash Jeans collaboration, Wrangler and Coors Banquet have partnered for a limited-release Western apparel collection that nails it.

Here’s the deal…

When one thinks Coors, more times than not,  their flagship Coors Light brand comes to mind. That’s not surprising, after all it’s the fourth bestselling beer in America, and has been for a while.

But there’s another Coors brand with a rich western heritage, Coors Banquet Beer, which has been brewed exclusively in Colorado for almost 150 years.

Originally brewed for Colorado gold and silver miners to enjoy after a hard day’s work, Coors Banquet has been a part of history and pop culture for a century and a half.

The iconic stubby bottle was even smuggled across the country before it became available east of the Mississippi in 1981. A known favorite among rock stars, actors, cowboys and presidents, Coors Banquet honors the same brewing tradition since its start 150 years ago

And now Coors Banquet and Wrangler two iconic names with deep Western roots, are joining forces to deliver their first-ever co-collaboration that celebrates the brands’ shared commitment to craftsmanship, grit and legacy and captures the spirit of the West for the next generation.

The Wrangler x Coors Banquet Collection features more than twenty uber-cool pieces that put a Coors Banquet twist on Western wear staples, including:

• Denim vests with custom Coors-embroidery and patches
• Pullover sweaters with Western-inspired artwork
• Wrangler® 13MWZ Cowboy Cut® Jeans with limited-edition copper hardware
• Co-branded graphic t-shirts, and more!

(Courtesy Coors Banquet)

“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” Vice President of Marketing for the Coors Family of Brands Marcelo Pascoa said. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Not only does Coors Banquet have deep roots in the West, but it also has dedicated fans that love to wear that legacy.”

“This line adds another iconic Western brand that shares the same attention to craftsmanship.”

To promote the launch, Wrangler and Coors Banquet will also release the first-ever national ads made with beer. “Rocky Mountain Watercolors” are a series of hand-painted Western-themed posters that artist Caitlin Hatch painted using actual Coors Banquet.

“These prints celebrate the Western spirit, and what better way to do that than by painting them using a custom watercolor blend made with Coors Banquet, Pascoa added “a beer that

The Wrangler x Coors Banquet Collection is currently available Wrangler retailers, as well as at both brands online store. The one-of-a-kind watercolor art will be made available HERE  through September 3, for a limited time, while supplies last.

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