Beer has long held a place in student culture, from celebratory post-exam pints to casual weekend gatherings. While trends in drinking habits have shifted over the decades, beer remains a symbol of social connection, relaxation, and tradition in many college [...]
University campuses have often been portrayed as places of late-night parties and packed bars, and there is a culture of drinking that accompanies these campuses. However, recent years have seen quite a marked transition. Increasing numbers of students are becoming [...]
By 2025, the THC drink industry in the U.S. will have surpassed a billion dollars in annual sales, with projections heading toward $4 billion by 2028.
Are you a bartender who aims to have a better understanding of beer?
At It’s Beauty, a trusted beauty salon in Dubai, one of the most surprising client reactions comes not from facials or lash lifts but from something far more specific: eyebrow architecture. The shift it creates is subtle but immediate. You [...]
When it comes to horse racing, beer is probably not the first thing that comes to mind, right? But craft beer is getting more and more attention.
Okay, you’re at your favorite taproom and the bartender slides a fresh stein your way, topped with a frothy, creamy head of foam. It’s a thing of beauty, but have you ever stopped to wonder what’s going on in that fizzy crown
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
In today’s increasingly competitive craft beer landscape a beer’s name can be a major attention-grabber. But provocative beer names can cut both ways, sometimes generating buzz, other times incurring backlash.
Guinness warned that the WhatsApp promotion was a dangerous scam, but unfortunately many fell for it going into Father’s Day. Here’s the deal...
Summer Is ON and you’re gonna want those beers cold . So here are some clever beer hacks that will make you look like a “beer genius” and get your beer ice-cold in no time.
Remember that 7-Eleven’s move was pre-pandemic, an action that now seems borderline prescient in retrospect.
Hey, our favorite mass-market lager, Narragansett, came in at #4, so we’re happy…We’ve that, “Words to Drink By” and more!
Presented by the Brewers Association, the Craft Brewers Conference (CBC) is the world’s largest beer and brewing event and 10,000 brewing professionals and some of the biggest names in the biz have already arrived.
It was a huge black eye for San Diego, a craft beer mecca, that like it or not, clearly qualifies as another “Great Moment in Brewing.”
Ever since 1987 the Brewers Association has been recognizing individuals who inspire, defend, and innovate within the craft brewing industry. And this year’s winners couldn’t be more deserving…
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Just as in the US, independent brewers in the United Kingdom have been reeling from a perfect storm of economic factors. Weve that, “Words to Drink By,” and more.
The world of brewing has been profoundly shaped by numerous innovations over the centuries, but few have had as lasting an impact as the invention of light beer.
The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
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The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
The polarizing beer ad aired during Super Bowl XLIX back in 2015 and if ever there was an ad that Anheuser-Busch (who are usually so good at these kinds of things) probably wishes they could take back, it’s this one
In an effort to craft new and exciting beer products, breweries sometimes go extreme lengths.
The 39th President of the US, who passed away at the age of 100 on December, 29th, will be remembered for a lot of things, but laying the groundwork for what has become the craft beer industry might not be the most obvious.
NEWBrew was but the latest beer made with sewage water...
In 2023 the Guinness Storehouse in Dublin was named a “World’s Leading Tourist Attraction” beating out iconic locations like The Great Wall of China and Machu Picchu. Here’s the deal…
Thousands of kegs of unused beer went bad back in 2020, thanks to a global pandemic, forcing breweries to come up with creative ways to get rid of them. And Guinness certainly did…
It was kind of a big deal…Providing brewers on the other side of the globe with access to hops in their purest form was a huge get for Korean craft brewers that allowed them to produce fresh hop ales.
And here are three beers that had their own starring roles in some very big Hollywood films over the decades....
Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy slogans that have, over the years, become part of our pop-cultural DNA. And here are ten classic beer commercials that have stood the test of time.
