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(Courtesy BrewDog)
Reacting to declining beer sales and a new generation of consumers embracing a healthier lifestyle, brewing giants and craft breweries alike are upping their buzz-less beer game.
More than half of the Brits who took part in a recent survey funded by beer giant Carlsberg admitted to having tried least tried a non-alcoholic drinks in the past year, while 52% also agreed that no-alcohol beer has become more socially acceptable. And even some smaller breweries in the United Kingdom have begun crafting buzz-less beers…
So maybe we shouldn’t be the least bit surprised that BrewDog is bringing this emerging movement full circle with an upcoming one-day festival in London with ABSOLUTELY no alcohol in sight.
So if you’re curious, sober-curious, or just plain old sober, mark your calendars for Saturday, January 11 because BrewDog is promising the best alcohol-free drinking event, ever at a TBA central London location.
(Mikkeller Non-Alc Hazy IPA)
More on the AF Fest from BrewDog, a brewery never short for words…
“The world of AF drinks has changed fundamentally in recent years as people look for alternatives. More and more producers are extending the boundaries of beer and spirits with innovative, full-flavored AF options. As attitudes change with habits, AF beers are at the fore of a unique new revolution. And with our first AF Fest, we hope to introduce you to as many of them as possible.
“You can check out more details on our dedicated AF Fest page right here, which will be updated when the central-London venue is announced in due course. We have invited several producers to share the day (and their beers) with us and will be joined by, amongst others, Mikkeller, Lucky Saint, Thornbridge, Big Drop, Nirvana and more.”
And as the drinks are alcohol-free, so are tickets – you can pick them up here while they are available.
Want more on sober drinking? There’s lots…
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