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Reacting to declining beer sales and a new generation of consumers embracing a healthier lifestyle, brewing giants and even some craft breweries are upping their buzz-less beer game.
And if you don’t know anyone who is currently observing a ‘Dry January’ you don’t have any friends…
Peroni (now owned by Asahi) recently announced its first ever foray into non-alcoholic beer and will soon be introducing its new Peroni Libera 0.0% in the UK.
Heineken has launched its celebrated Heineken 0.0 in the United States. And Heineken USA’s Chief Marketing Officer Jonnie Cahill is confident that the time is right for beer that supports a more-balanced lifestyle….
“For the U.S., the time has come for an innovation that disrupts the category and offers a new take on how people drink and enjoy beer.
“Heineken 0.0 brings for the first time a truly incredible beer taste to the non-alcohol space and opens a world of opportunity for people to come together and enjoy a brew that expands the drinking occasion—not limits them.”
AB InBev-owned Leffe is now offering zero alcohol version of its Abby Ale in Belgium. And while some purists might consider Leffe’s new buzz-less ale a sacrilege, a recent survey has found that 62 percent of the Belgians they surveyed felt that they drank too much.
Last year Guinness released Open Gate Pure Brew in Ireland and in 2017 Budweiser introduced Budweiser Prohibition in Canada.
And the sober drinking movement appears to only be accelerating…
Sales of non-alcoholic beer rose by close to £8 million in UK supermarkets over the winter holidays according to the latest market report from analyst Kantar Worldpanel.
And according to CGA the annual moving total ‘No or Low’ alcohol products in the UK has increased by nearly 30% in the last two years…
More than half of Brits who took part in a recent survey funded by beer giant Carlsberg admitted to having tried least tried a non-alcoholic drinks in the past year, while 52% also agreed that no-alcohol beer has become more socially acceptable. And even some smaller breweries in the United Kingdom have begun crafting buzz-less beers…
The sober reality of 2019 is that the world is increasingly embracing sobriety…And it’s clear that brewers (both big and small) are looking to cash in on those that do.
