(Courtesy Anheuser-Busch / Natural Light)

Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer, instantly becoming a hit at colleges across the nation.

In 1995, Natural Ice debuted, featuring a higher ABV that quickly made it America’s best-selling ice beer.

In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager”. With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.

And today “Natty Light” is introducing its latest innovation. Say hello to Treadmower, a first-of-its-kind, turf-covered treadmill engineered to recreate one of life’s simplest pleasures: mowing the lawn.

Built with a custom mower deck, handle, and an immersive screen that transforms into a never-ending lawn, the Treadmower delivers uninterrupted mowing glory—no yard required. Because even when winter shuts down the grass, the urge to mow (and the beer brake that goes with it) never really goes away.

While the start of the year usually brings fitness pressure and packed gyms, Natural Light fans face a different kind of frustration: being months away from mowing season. The grass is dormant, the mower collecting dust, and lawn loyalists are left pacing rubber treadmills, wondering why no one ever built a better option.

But now Natural Light has…

“There’s nothing like the smell of fresh-cut grass and an ice-cold Natty in your hand after a perfect mow,” said Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch. “But winter shuts down the lawn, and that’s where the Treadmower comes in. The garage is where our fans feel most at home—no fluorescent lights, no crowds—just uninterrupted mowing glory and a cold beer within reach. Some things, like a perfect cut and a Natty, shouldn’t have a season.”

As the ultimate “lawnmower beer” for grass whisperers and garage enthusiasts everywhere, Natural Light knows the reward for a perfect mow is cracking open an ice-cold beer and admiring those crisp green stripes. And with the Treadmower, Natty Light is keeping that tradition alive all year long—because it’s always summer in the garage.

And now, one lucky Natty fan will win the Treadmower and earn lifelong bragging rights as the only person in America who owns one.

To enter for a chance to win the only Treadmower in existence, 21+ beer fans need to follow Natural Light on Facebook, Instagram or X and make their voices heard by tagging #nattytreadmower and #sweepstakes when they post from January 7–28.

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Natty Light has run several fun promotions over the years, and no matter how you feel about the brand, you’ve got to admit they deserve huge props for targeting their core audience.

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