Best Beer Promotions – The Garage Beer BeerBed

(Courtesy Garage Beer)

Garage Beer is giving away a bed with taps built into the headboard, and who doesn’t want  something like that?

Here’s the deal…

If ever there was a beer promotion that reflected the zany spirit of its founders, this is it!

Garage Beer, a straightforward lager co-owned by Jason and Travis Kelce, just created a BeerBed™ , and yes, they’ve even trademarked it.  It’s like a waterbed…only better because it’s beer, and you can enter for a chance to win starting July 1, simply by commenting about it on Instagram or retweeting it on X.

The giveaway runs through July 15, so you need to get on this, and the winner will walk away with a dream setup: complete with BeerBed frame, a brand-new Casper mattress, and a functioning tap system that pours cold Garage Beer from two smartly mounted headboard  taps.

“Honestly, this was a stroke of genius,” Corey Smale, Garage Beer’s VP of Marketing, told Men’s Journal. “We’ve already put beer in hot dogs and on people. Sleep felt like the next logical step.”

(Courtesy Garage Beer)

“Beer should be funny. Full stop,” Smale said. “Our number one job is to make the best light beer on the planet. Our number two job is to entertain people and create content we’d want to see ourselves.”

While the giveaway is as real as the campaign is surreal. Garage Beer’s approach to marketing it reflects the fun identity of the Kelce brothers, They know it’s ridicules but that’s kinda the point, and this promotion totally nails the brand

According to Smale, this is a once-in-a-lifetime promo. “You’re not going to get another shot at winning a bed that pours beer out of the headboard,” he said. “Only one beer brand would dare to be this dumb.”

“And we couldn’t be more proud.”

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