Best Beer Promotions – The Wicked Weed $10,000 Upgrade

(Courtesy Wicked Weed Brewing)

$10k would certainly upgrade things here at the American Craft Beer compound, but we’re pretty sure that Wicked Weed Brewing won’t be picking us.

Here’s the deal…

On June 18^th Asheville NC-based Wicked Weed Brewing upped the bar on generosity with the launch of its newest initiative: the “You Deserve An Upgrade” contest.  It’s pretty simple, Wicked Weed is inviting fans to nominate someone they know who they believe deserves a big upgrade.

Maybe it’s a local artist whose home studio could use an upgrade, or someone planning a wedding and could use a little extra help? Maybe it’s a craft beer site like ACB, that’s free to enjoy, or someone who played a big role in disaster relief but could use an upgrade in their personal life?

From now through July 9, you can nominate an individual who you believe could use a little extra something in their lives and Wicked Weed will select one lucky winner to receive an upgrade valued at $10,000.

“We care deeply about quality: in our beer, our experiences, and the way we show up for our community,” said Ryan Guthy, co-founder of Wicked Weed Brewing. “This campaign celebrates and recognizes the people who pour so much good into our communities. This is our chance to lift them up, say thank you, and show up for them in a way that’s as unforgettable as their impact.”

The contest is inspired by Wicked Weed’s flagship Pernicious IPA family and its slogan, ‘Upgrade Your IPA’, which celebrates the beloved beer’s status as the #1 craft beer sold in the Carolinas and one of the fastest growing craft beers in the country according to data from Circana.

To nominate someone in your life, all you have to do is go HERE and share their story; self-nominations are also accepted. Entrants and nominees must be 21+ to participate and live in a market where Wicked Weed is sold.

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