(Courtesy Garage Beer)

If ever there was a beer promotion that reflected the zany spirit of its founders this is it! And there’s also a $5000 ticket giveaway.

Here’s the deal…

Garage Beer, the all-lager company co-owned by Jason and Travis Kelce leans big into humor, and their latest promotion, which is pitched to tie in to March Madness, takes things even further.

Say hello to Jay Bilas, Attorney at Lager” the star of Garage Beer’s funny new video which helps set up the $5000 ticket giveaway to some of this year’s hottest events.

Garage Beer’s brilliant infomercial parody introduces Bilas as somewhat-questionable lawyer on hand to represent anyone who lost their job because they were sitting in the garage, watching their March Madness brackets fall apart, and nursing that pain with a Garage Beer.

And building upon the March Madness setup, Garage Beer has partnered with TickPick, a sports concert and events ticket broker, and giving fan’s an opportunity to win a $5000 TickPick Gift Card by going HERE.

“I understand the painful losses that come with March hoops and also the feeling of winning big – like real Championship Games, not gift cards,” says spokesperson Jay Bilas. “But, if I were a fan and able to legally give legal advice, I’d definitely tell you to follow @drinkgaragebeer and @tickpick for more chances to win big this March,”

Garage Beer

In 2024 Jason Kelce and Travis Kelce joined Garage as significant investors, partners, owners, and operators.

“People crave quality and simplicity, and Garage Beer nails both for me.” said Jason Kelce. “The brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”

Garage Beer is a 4% ABV, 95 calories and 3g carbohydrate Light Lager beer served in two varieties: classic regular and lime.

The Garage Beer recipe was originally developed by Braxton Brewing in Covington, Kentucky, which is just across the river Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats). Braxton Brewing then sold a majority of  the light beer brand to a team of investors that now include the Kelce brothers.

Although the beer is still contract brewed at the Braxton facility, the business headquarters is now just north in Columbus, Ohio.

TickPick

Founded in 2011 by Brett Goldberg and Chris O’Brien, TickPick is a New York City-based online secondary marketplace for live event tickets. The platform facilitates buying and selling tickets for concerts, sports, and theater, and offers “no-fee” pricing to buyers by charging sellers a fixed commission.

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