Fat Tire wants to give one lucky winner a chance to “go live your dream” and will be giving away $100,000 to make it happen.

Here’s the deal…

New Belgium Brewing’s classic beer brand, Fat Tire is a legendary, low-impact ale brewed “to protect the only planet with beer.” First introduced in 1991, Fat Tire, which has earned its place as a pioneer not only in the craft beer movement but also in environmental stewardship, has launched a new contest offering $100,000 to help one lucky dreamer chase their dream.

From now until September 30, 2025, Fat Tire is asking one simple question, “If given a year off and $100,000, how would you flip the script?”

And the popular beer brand is calling for submissions full of creativity, heart, or just so bold they make the judges say, “hell yeah, give them the money”. One winner will receive the full $100,000 to realize their dream. Ten more will score a year’s supply of Fat Tire to fuel their own wild ride, which doesn’t suck either.

“More and more consumers, especially Gen Z, aren’t connecting with the rat race mentality,” said New Belgium CMO Rebecca Dye Yonushonis…

“According to a report published by the Center for Scholars & Storytellers at UCLA earlier this year, nearly 60% of Gen Z feel the American Dream is out of reach due to economic barriers, and Fat Tire wants to change that. Over 30 years ago, Fat Tire’s founders followed their passion for craft beer, leaving a legacy of incredible beer and an even more incredible company. Their journey shows what’s possible when we embrace what inspires us and stay curious about what’s possible.”

Applications can be submitted at Fat Tire’s website. At the end of the entry period, a panel of Fat Tire-loving judges will choose one winner to receive the full $100,000 based on an original and compelling entry statement outlining how the money will be used and ten more will win Fat Tire for a year.

The winners will be announced October 31 and notified directly and you know what to do.

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